HSBC

Shot TVC and stills for HSBC last month and both the commercial and print ad were unleashed upon HK and Macau television viewers, public transit passengers and newspaper readers a few weeks ago. Really fun/funny job - the campaign is apparantly meant to highlight how the bank and its magic money cards are the key to fine wining and dining so that entailed female model Natasha and I demonstrating to the best of our ability how to live the high life. That meant feasting on lobster, sushi, decadent desserts, etc. Sounds pretty good, right? One small problem - she abhors seafood and I'm a vegetarian. Plus, film costs mucho dinero so you have to cram as many usable takes in as short a timeframe as possible so no leisurely nibbles. No no, BIG bites and FAST chewing, all while looking like you're in a state of deep, unadulterated bliss. Haven't seen the TVC component yet so hard to determine if ultimately we were convincing but here's the print ad: